Daniel Herman

Senior Product Manager | Business Development | Product Marketing | Electrical Engineer

With more than 40 years of international experience in product management, marketing, and business development, I’ve worked across the semiconductor, medical, industrial, and automotive industries, helping bring innovative products from concept to market.

My career has spanned engineering, marketing, customer engagement, and business development, providing opportunities to work with multidisciplinary teams and customers across Asia, Europe, the United States, and Israel.

Today, my interests continue to evolve through the study of Artificial Intelligence and Embedded Systems, while Aikido remains an important part of my life as both a practitioner and instructor.

Career Overview

At a Glance

• 40+ years in High Technology
• B.Sc. Electrical Engineering – Technion
• Product Management
• Product Marketing
• Business Development
• Product development from concept through market launch
• International experience across Asia, Europe, Israel, and the United States

What Sets Me Apart

Building Bridges

Throughout my career, I have enjoyed building bridges—between engineering and marketing, technology and customers, and cultures and countries.

Whether introducing new products to international markets, coordinating multidisciplinary teams, or helping customers solve complex technical challenges, my role has often been to connect people with different perspectives and help them work toward a common goal.

Looking back, the relationships I have built are among the most rewarding achievements of my career.

Career Journey

2009–Present | Self-Employed

Providing technical and marketing project management services, supporting customers from product definition through engineering, testing, market introduction, and ongoing technical support.

Key Projects & Responsibilities

• Automotive emergency call systems
• Medical diagnostic equipment
• Product development from concept to market
• Engineering, testing, and customer support

2006–2009 | Talia Technology

Senior Product Manager responsible for advanced ophthalmic diagnostic equipment, coordinating product development from market requirements through engineering, regulatory compliance, production, and worldwide customer support.

Key Projects & Responsibilities

• Defined product specifications based on marketing requirements (MRD)
• Coordinated multidisciplinary teams including R&D, Marketing, Production, Sales, and Service
• Managed international distributors and strategic customer accounts
• Supported FDA and CE regulatory activities
• Managed worldwide service operations

1999–2005 | Orbotech Ltd.

Held leadership roles in Product Marketing and Business Development, supporting advanced semiconductor manufacturing solutions. Worked closely with engineering, customers, and strategic partners to define products, identify new market opportunities, and expand the company’s global business.

Key Projects & Responsibilities

• Product Marketing for PCB manufacturing solutions (inbound)
• Defined product functionality and market requirements (MRD)
• Identified strategic partners and new business opportunities
• Negotiated and implemented OEM agreements Analyzed industry trends and competitive positioning
• Supported customers throughout the product lifecycle

1993–1998 | Pegasus Technologies, ShellCase Ltd. & Tiltan 3D Technologies

Held marketing leadership positions in innovative startup companies, focusing on international business development, strategic partnerships, and the commercialization of emerging technologies.

Key Projects & Responsibilities

• Directed international marketing activities in the United States and Europe
• Developed OEM, licensing, and distribution partnerships
• Established relationships with strategic customers and business partners
• Promoted innovative technologies in international markets
• Supported product positioning and commercialization

1987–1992 | Rosh Intelligent Systems (USA)

Managed regional marketing, technical sales, and customer support activities in the United States for diagnostic knowledge systems serving the high-tech industry.

Key Projects & Responsibilities

• Technical marketing and sales
• Customer support and training
• Business development
• Technical presentations and demonstrations
• Development of customer relationships in the United States

1982–1987 | Kulicke & Soffa (Israel & Hong Kong)

Began my career as a Design Engineer in Israel before relocating to Hong Kong, where I combined technical expertise with customer-facing engineering and marketing responsibilities in the semiconductor industry.

Key Projects & Responsibilities

Design Engineer – Israel

• Designed printed circuit boards (PCBs) for semiconductor assembly equipment.
• Worked closely with multidisciplinary engineering teams in product development.
• Contributed to the development of advanced IC assembly systems.

Marketing Engineer – Hong Kong

• Promoted semiconductor assembly equipment throughout Southeast Asia.
• Provided technical sales and application support to customers.
• Built long-term customer relationships across the region.
• Supported business development and market expansion.